Showerproof, gymproof, swimproof - even tearproof. Introducing our high definition Mascara in a new, waterproof formulation. Whether creating a natural or intense effect, its easy to apply, buildable coverage perfectly coats every lash for a look that lasts all day - and all night. The cleanest waterproof Mascara on the market, its formulation is 89% natural and 100% vegan. Available in any colour, so long as it's black. How to Use: Apply the mascara from the base to the tips of lashes. The intensity is buildable: apply one coat for a very natural and effortless effect or several coats for a fuller