FRESH. This gentle, aluminumfree, baking sodafree deodorant was designed to nourish sensitive skin while keeping you feeling (and smelling) fresh all day.Directions: Warm deodorant by pressing against your underarm for a few seconds. Then, apply liberally to ensure full coverage. Reapply as necessary.Ideal for those who have a baking soda sensitivity and/or sensitive skin, try our aluminumfree, baking sodafree