Builds and blends without fallout or fading Flexible cream allows for enough playtime to layer color with cream or powder eyeshadows Crease and waterresistant formula stays in place for up to 16 hours Ophthalmologist tested; nonirritating How to Use: Apply directly to the eyelid and blend out color with fingertips. Layer on cream or powder eyeshadow to intensify color. For a smoky look, use deep shades to draw along the lashline, and blend out with #25 Smudge Brush.