Noodle amp; Boo extra gentle shampoo with provitamin B and vitamin E. Nutrientrich milk protein nourishes and conditions. Tearfree formula gently cleans and hydrates. Extragentle surfactants (bubbling agents); may require additional application. Mild enough for daily use; can be used on newborns and babies with sensitive skin. 16 fl. oz./473ml. Arrives in signature pink/blue packaging. Made in USA.