Formula is rich and indulgent, yet lightweight Contains optimal level of violet pigment to visibly brighten and eliminate brassiness Safe for daily use Repairs damage and restores elasticity to colorprocessed hair Easily detangles to prevent breakage Dermatologist tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe. UV protection for hair. Vegan, crueltyfree and glutenfree.